Robert Coxe

Charkes L. and Dorothy Manson House a Usonian house in Wisconsin.

Designing an Attractive Sustainable Usonian Style Website

In today’s “What if Wednesday” post, we will explore what a Usonian inspired website might look like. The Usonian style was an effort by Frank Lloyd Wright to produce affordable and sustainable houses in his classic style and represented his idea of American democracy (Reaktion Books 2007). The word “Usonia” comes from the phrase “United […]

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Shiny red icon of Pinterest with white P.

8 Awesome Pinterest Marketing Tips for Small Businesses

You have a website, hopefully it is also sustainable, but you have found that traditional marketing is too costly. Maybe you have found social media to be too intimidating and or too time consuming. What should you do? Well, what is there was platform where your ideal customers were already searching for inspiration, ideas, and

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Person looking at their network with a green background for green web design.

Using Green Web Design for an Affordable and Environmental Web Presence

The internet, with its countless servers and devices, is a massive energy consumer, contributing significantly to global carbon emissions. Your website, whether large or small, contributes to the total sum. However, you can minimize your impact by using green web design. Green web design, which is more encompassing than sustainable web design, that is often

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Great spangled fritillary on orange flower.

What if a Website was Designed or Inspired by a Great Spangled Fritillary Butterfly?

A “What if Wednesday” Post Butterflies or Lepidoptera are distinguished by their coloration and the life stages they go through in becoming a fully fledged butterfly. Known for their attractive coloration and patterns, they can be used as an inspiration for the design of a website. In this post, I will go over more specifically

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Example layout for sustainable UI design.

Best Practices and 3 Principles for Sustainable UI Design

The internet has a lot of digital smog that is leaving a massive carbon footprint. Every action on the internet, from a click to a video consumes energy and adds to the carbon emitted. Add to this the electronic devices piling up in landfills and it equates to a large environmental impact. On the positive

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Black and white photo of Nikola Tesla from 1890.

What if Nikola Tesla designed or inspired a Website?

A “What if Wednesday” Post Nikola Tesla was born in the Austrian-Hungarian Empire, now Croatia (Lee 2023) in 1856, and studied engineering and physics, but did not get a degree. After working with a telephone company in Europe, he moved to the United States and worked with the nascent power industry and Thomas Edison. Edison

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Sustainable web design with a computer and keyboard.

Sustainable Web Design, 4 Ways to Keep Your Website From Killing the Planet and Your Business.

Imagine a world that is choked by digital pollution. Servers humming relentlessly, devouring energy and spewing out heat, contributing to climate crisis that threatens our very existence. It may sound dramatic, but it is pretty close to reality right now. The internet is wonderful, but it has a dirty secret, in that is uses a

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Eastern tiger swallowtail (Papilio glaucus) on a beebalm.

What if a Website was Inspired by an Eastern Tiger Swallowtail Butterfly?

“A What if Wednesday” Butterfly Post Butterflies or Lepidoptera are distinguished by their coloration and the life stages they go through in becoming a fully fledged butterfly. Known for their attractive coloration and patterns, they can be used as inspiration for the design of a website. In this post, I go over what a website

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Ocean waves on a beach to represent OceanHero.

OceanHero Search Engine: Save the Oceans While You Browse

A “Sustainable Sunday” Post This post marks the first post in an occassional series called “Sustainable Sunday.” This series will contain posts on website sustainability, the environmental impacts of the web and technology, and what we can do to mitigate the impacts. Look for new posts in the future on how you can make difference

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Graphic of typography line terms.

The 9 Best Web Fonts for Readability: Your Guide to a User-Friendly Experience

Have you ever landed on a website, only to be instantly overwhelmed by a wall of tiny, indecipherable text? Your eyes strain, your head throbs, and you click away in frustration. We have all been there. In the fast-paced digital world, where attention spans are fleeting, first impressions matter more then ever. The fonts you

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