Getting your Website in Front of Viewers
Once you have your website completed you will want to promote it on search engines. Google is the dominant search engine, with Bing being a distant second. When you first publish your webpage or a blog post, it can take awhile for it to rank favorably in a search engine. However, there are several ways to increase your chances of ranking on the first page when a user searches for you or your products/services.
Use the words or phrases that your users use (Keywords)
The first way to optimize your site is to use the language that your users are using to find you. When you do this, your website will be a better match and will appear higher in the search engine.
Post Frequently to Your Website
Just like webpages, your blog posts take awhile to rank on search engines. Generally a blog post can take 3 to 6 months to appear on the first page; often called the Google sandbox. However, once you get through this period, and if you post frequently, Google will come to your site more often, helping your pages rank higher.
Use a Multitude of Different Media Types
Using images, videos, and infographics along with text can help with your user experience and result in a more quality post. Google and Bing both like post that provide quality and unique information. Since your organization/business is unique and different from others, this can be easy to accomplish for a conservation organization/business.